saylists

Therapeutic repetition is key for overcoming a speech impediment.

For kids, however, repetition is boring.

Back in November 2018, four of us set out to square this circle by bringing therapeutic repetition into a world where repetition is actually fun - music.

We developed an algorithm to analyse lyrics for specific sounds occurring with a certain frequency, taking proximity and placement into account. We then teamed up with Warner Music & Apple Music to analyse over 70 million song lyrics, isolating songs in which particular sounds occur in particular patterns that are beneficial for speech therapy. These songs were then collated into Saylists: playlists categorised by problem sounds - providing an easy, accessible, and enjoyable way for kids to practise the sounds they have trouble with, simply by singing along to their favourite songs.

By reimagining therapeutic repetition within the world of popular music, we are providing Speech and Language Therapists with a unique and accessible new tool that can help their patients practise the sounds they struggle with in a way that doesn’t bore them.

Saylists live on Apple Music, find yours today.

Cannes Lions
1x Grand Prix, 1x Gold, 1x Bronze
1x Titanium shortlist
eurobest
1x Grand Prix
D&AD
3x Graphite, 3x Wood, 1x Merit
One Show
1x Silver, 5x Bronze, 4x Merits
Eurobest
1x Grand Prix, 1x Silver, 1x Bronze
Clios
2x Silver, 2x Bronze
Caples
1x Gold