BRENNAN’S BREAD

Putting bread on Irish tables for over forty-five years, Brennans is a heritage brand loved up and down the country. Gabriel Karasek and I wanted to create a campaign that leaned on that love for all its worth, so we stripped the distinctive Brennans packaging back to its most basic elements, exploring just how unmistakable this brand has become.

While I left the agency not long after we presented the campaign to Brennans, the work went ahead and seemed to go down really well - especially the airport executions. Below is the work Gabriel and I developed and sold in, and then after that is the work that eventually went live!

Featured on DesignRush’s Best Bakery Product Packaging Designs here.