Gucci - Don’t run

To relaunch a sport-inspired sneaker, Gucci requested pause.

Unlike most trainers, Gucci Runs aren’t about speed, ferocity, or pushing you to your limits.

They’re about pausing, taking a deep breath, and entering your flow state - where time moves at your pace and life feels effortless. For launch, that mindset was brought to life through three distinct flow states - play, pause, and perform, alongside custom logo and type treatments.

You can find more info on this project here.